From Estates to Endorsements: The Dual Power of Legacy IP and Modern Influencer Talent
Where the Past Meets the Future It’s not every day that your work spans from licensing the image of Albert Einstein to negotiating a TikTok influencer’s brand deal with a beauty brand. But that’s exactly what we do at CMG Worldwide—and honestly, it’s what makes my job so exciting. As both COO of CMG Worldwide […]
How Smart Legal Frameworks Fuel Celebrity and Influencer Brands
Why Legal Strategy is More Important Than Ever In today’s fast-moving entertainment world, success isn’t just about talent—it’s about protection. Whether you’re a legacy icon like James Dean or an up-and-coming influencer with a fast-growing audience, your name, image, and voice are assets. And like any valuable asset, they need to be protected, developed, and […]